The typographic logic created the outsider, the alienated man, 
as the type of integral, that is, intuitive and irrational, man.

*     If Lowenthal is right, we have spent much energy and 
fury in recent centuries in destroying oral culture by print 
technology so that the uniformly processed individuals of 
commercial society can return to oral marginal spots as 
tourists and consumers, whether geographical or artistic. The 
eighteenth century began to spend its time at the Metropolitan 
Opera as it were. Having refined and homogenized and 
visualised itself to the point of self-alienation, it hied off to the 
Hebrides, the Indies, the Americas, the transcendental 
imagination, and especially to childhood, in search of natural 
man. D. H. Lawrence and others repeated this Odyssey in our 
day with much acclaim. It is a performance of automatic kind. 
Art tends to become a mere compensation for a top-sided life.